When you register for What If, 2015 you are securing your seat and booking  your room! There are two options available when booking – pay in full now or the payment plan. If you choose the payment plan, be sure to click on the link below. If you are ready to pay in full, just fill out the form at the bottom of this page.

Payment Plans

If you are ready to pay in full, please sign up via the form below. You will know you have successfully registered for What If, 2015 when you are directed to our Thank You page.  If you prefer a payment plan, please sign up here.  Once you have secured your seat with your $300 deposit, you will be taken to the room sign up page. Your total amount owing will be divided into monthly payments and you will be invoiced each month! Easy peasy.


Learner $699

Learners are pretty fantastic. You get full access to all the conference activities – that means you see all the classes, come to the parties, hang with the people, eat and drink with the group. In other words, this is a regular old conference registration (if this was a regular old conference).

Learner Plus $749

You’re a Learner + you’re extra keen (hence, plus). You want to enjoy the entire conference, just like the Learners, but you want to give a little too. With the Learner Plus registration, you are donating $50 to help get another Learner to WHAT IF. It doesn’t sound like much, but trust us – every little bit counts!

Giver Backer $899

You are the rare, extra special, super enthusiastic, not to mention generous few who want to do even more. You not only want to attend the conference and get Learner perks, but you also want to give back to another photographer who might be struggling. Your tuition helps do that – each Giver Backer is a micro sponsor of the What If Conference, off setting the cost of a Learner’s attendance. Because you are just that awesome. And yes, you’ll get to meet them and share the experience with your Learner.

Same Studio $499

The full Learner Pass for each member of your Studio. A minimum of two people people must sign up at the same time for this to work. We know more people means more expenses – we’re a team too. This works for spouses too! If you have any questions about this one, just email us.

Sign Up Now for your Seat + Room Now!

This is the pay-in-full option. For a payment plan, please sign up here